Discovery campaigns are rolling
Does advertising connect different tools and elements that are normally unrelated to each other? Does it include any unusual links? Does it bring together usually incompatible objects? To give a practical example, we can cite an advert from Wrigley, an American company specialized in the production of chewing gum. Included in this advertisement were rabbits eating various fruits, with their teeth growing to the size of chewing gum, with the same flavors as the fruits they were eating. The idea of synthesis, in this case, is to combine elements that are normally not related to each other, such as rabbits and chewing gum.And create something new that can convey the desired message , namely the goodness of chewing gum. It was wedding photo editing service decided to use an alternative vector such as rabbits instead of an adult or a child, as happens in the "more traditional" advertising spots of other competitors. Artistic value Advertisements with a high level of artistic creativity often contain a mix of attractive verbal, visual and audio elements . The quality of the production is high, the dialogue between the actors is ingenious, the setting is very refined, the color palette is original and the music is memorable. The result is easy to say: customers often consider this type of advertising as a real work of art rather than a simple and obvious sales proposal.
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To be able to make an estimate of what the artistic value of your advertising may be, you need to answer these questions: Is this a visually or contextually distinctive advertisement? Does it make certain elements take shape graphically or verbally? Is the production artistic? The results of a creativity-focused marketing strategy are also evident as clear economic benefits . According to experts, in fact, every single euro invested in creative advertising is able to obtain potentially up to double the sales compared to a more traditional advertising strategy.
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