WhatsApp as a sales channel: when to use it and approach tips
With 2 billion users worldwide , 148 million of which in Brazil alone , WhatsApp has established itself as a personal but also professional communication platform . As the market and customer purchasing habits changed, the application became a strategic channel for sales . In today's post, we'll bring you tips on how your company can use WhatsApp to increase sales . Why should you sell on WhatsApp? If the number of users wasn't enough to convince you, know that WhatsApp is the application that Brazilians open the most (54%) and also the one they spend the most time on (33%) during the day. The data comes from the “Panorama” report , carried out by the website Mobile Time in partnership with the research solutions company Opinion Box, and was released at the beginning of the year. Since users check the app quite frequently, the likelihood of them checking your message is high. Furthermore, there is a great facilitator designed by the platform itself: WhatsApp Business and WhatsApp Business API . The first version created especially for businesses was launched in 2018. Free, WhatsApp Business was developed to meet the needs of companies and can be downloaded for use on Android or iOS mobile devices.With the series of exclusive tools available in it, it is possible to speed up communication between companies and their customers. Among the benefits of WhatsApp Business is the insertion of detailed information about the brand, automation of greeting and away messages, categorization of contacts and the quick reply tool . Although they have similar names, the WhatsApp Business and WhatsApp Business API versions are quite Industry Email List different from each other in terms of features. The API version of WhatsApp Business is not an out-of-the-box solution – unlike WhatsApp Business. It allows development based on the needs of the company and its customers , such as adding multiple agents , automating corporate communication and incorporating a chatbot into the WhatsApp business account . Therefore, selecting the appropriate platform to connect the WhatsApp API to your communication infrastructure is extremely important. ChatGuru helps companies develop and manage their communication using the WhatsApp Business API, offering the best experience for its user.
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How to start selling on WhatsApp? To ensure successful sales via WhatsApp , you must first insert the channel into your company's work flow. Therefore, here we have separated four of the main use cases for WhatsApp . Check out: 1. Initial communication and preliminary qualification WhatsApp can serve as an initial communication channel . At this point, customers start conversations with your company via WhatsApp to find out about a product or service. Or, in some cases, it can serve as a channel for your representatives to ask, for example, when would be the best time to schedule a meeting and what would be the best date and time for it. 3. Enhanced monitoring and communication capabilities Your team can also use WhatsApp to send meeting reminders, send content marketing campaigns , personalized offers or even business presentations to each other. 3. Closing and post-sales processes The after-sales strategy can also benefit from WhatsApp.
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