Authoritativeness, and Trustworthiness is

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platform's performance to improve its user experience. One of the ways it's done is by attempting to answer multiple complex queries through MUM or the Multitask Unified model. Sometimes when searching, users will input several queries for a single topic to answer all the questions they have about it. For instance, someone is researching a specific slot game to determine whether it's worth playing.


Some queries they might input areolatilityaximum win posit amount Russia Phone Number List demo play. MUM aims to help users find the answers to all these questions with fewer searchers. To maximise this trend, ensure your brand produces content that answers all the possible queries under one topic.  game reviews that answer all these queries. Creating comprehensive content ensures that you're recognised as the authority on the topic, increasing your ranking in Search Engine Results Pages (SERPs). Improved E-A-T signals E-A-T or Expertise, a part of Google's algorithm to measure.






The platform's E-A-T when evaluating the quality of searches. This is one of Google's ways to focus on helpful content. As a brand, you should pay more attention to your platform's E-A-T signals and make sure you meet Google's guidelines. You can do this by backing up your content with statistics and facts and linking other authoritative websites to your content. Additionally, you should add customer reviews, client testimonials and acclaim on your platform since this plays a part in boosting your E-A-T signals. Image optimisation Another SEO trend in 2023 is search-optimising images to increase your platform's organic traffic. Adding images throughout your articles generally helps break up.