Because they are your compass as a website owner or SEO specialist

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In this sense, it has several names that you may encounter on the Internet, such as: Search Queries and key phrases. Keywords do not have to be only one or two words. A phrase such as “how to publish on social media” may also be called a keyword (we will shortly discuss the types of keywords in detail). These keywords are the link that search engines use in order to connect the searcher with content that meets his search intent (we will talk about them in detail as well).

Therefore, as a website owner, online store, content creator, or SEO specialist, you must Telegram Number Data pay attention to it in order to reach your marketing goals. THE IMPORTANCE OF KEYWORDS Here we speak specifically from the point of view of website owners or content creators: Keywords are the means that help you reach your target audience and achieve your various marketing goals. The process of finding the right keywords is similar in importance to the market research process in regular marketing, as it helps you: Attract a large number of visitors from your target audience. Target customer intent that matches your marketing goals, such as purchase or engagement. Satisfy your customers and meet their needs.




Outperform your competitors and cover their weaknesses. Keywords also control Google's (and other search engines') ranking of your site, as they give indications of your field and the visitors you are targeting. This is what we will talk about in detail in our article, where we will tell you how to accurately choose the correct keywords that suit your site and your goals. Read also: How to determine the target audience (in practical steps) TYPES OF KEYWORDS There are several classifications of keywords, but the most important of all, which we will talk about, is classifying them according to their length: 1. Short Tail Keywords Single-word keywords are called Single-word Keywords and also Head Keywords.