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Read also: How and why to recycle old company blog posts Updating and republishing is certainly less expensive in terms of both time and resources than creating original content and can bring even better results. ) Analysis of inbound links, views and shares You will surely have realized that blog management requires a lot of work and a certain investment, be it internal resources or collaboration with a content marketing agency . However, the results are exceptional, let's see how to measure the ROI of this channel with the accurate analysis of the blog's performance.
The main statistics to refer to are : Views or the number of people who have read the article. It goes without wedding photo editing service saying that the more users read it, the more interesting it is and the greater the popularity of the topic covered. Regardless of your taste and the personal opinion you may have on a post, data is the only measure to ensure you set up future campaigns in the right way and choose themes for which prospects have demonstrated engagement. Inbound links are links created on other sector site.
The writer has found your post particularly useful and inserts a link, inbound in fact, that leads readers to read it. The more links of this type you can obtain, the better the positioning of the article page and consequently of the site and blog will be. Not only that, the image of authority in the eyes of the reader will be strengthened, because by seeing that other sites refer to your content, they will further appreciate its value.
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