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On average, we are talking about an ROI of inbound marketing compared to outbound of 10 times . 82% of marketers worldwide say they have achieved a high return (in terms of ROI) from inbound marketing activities . Even more positive data comes from all those who tend to have a rather long or complex purchasing process in their company. For the rest it is very simple to demonstrate the ROI. And if you're thinking that optimizing your website for search engines might be just one of many elements of your digital marketing strategy, that's correct. Companies that only do SEO or only content marketing are missing out on huge opportunities to generate leads and sales.

It has been understood by over 60+% of marketers that creating relevant content from an inbound copy perspective to generate traffic and contacts along the buyer journey is now the highest priority. Moving on to advertising, just think of a blog that seo expater bangladesh ltd can attract 100,000 or millions of visitors a year with well-structured content along the buyer journey and specific offers to generate leads. While with outbound marketing techniques, i.e. classic advertising for example, the costs vary based on the number of impressions generated (and we are only talking about impressions). Furthermore, CMS for the publication of content necessary for inbound marketing offer the best,



SEO analysis tools in circulation, determining the frontiers in terms of optimization of content, competitors and keyword maps. Interested in learning how inbound marketing influences ROI? We recommend reading these articles: B2B Buyer Personas: ROI, targeting, messaging and alignment The impact of inbound marketing, sales and service on SMEs Growth Hacking vs. Inbound Marketing: 2 sides of the same coin? Return to index ↑ 3. Your website users are more likely to turn into customers On average there is a double increase in the conversion rate for lead generation.