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Wow, that's a lot of different products to market. Instead of trying to tie all of your products into one marketing strategy, take advantage of your new buyer personas and create strategic marketing campaigns focused on one product at a time. Strategic plan Have fun with email Some companies think that email marketing is a strategy of the past. Well, news: it is not. According to Business Community , . % of companies plan to send more emails to their customers than before the crisis. Email marketing allows you to take advantage of a different platform, besides your website, to get your message across. Why don't you try it and get fancy? We love to incorporate an emoji or two. Create that content offer to promote your new service offering, include CTAs in your email, and get that viewer to request a demo through the form on your landing page.
You are now one step closer to creating an inbound marketing campaign . email-marketing-templates photo retouching Don't forget about social networks Remember what I said about speaking like a human? Well, HubSpot agrees that many businesses are focusing on creating less, but more meaningful, content in . One strategy I'll be relying on a lot in is creating personal, individualized content for each social media platform . After all, what human would follow you on LinkedIn, Facebook and Twitter to read the exact same message on each platform? Every social media platform is unique , and your content should follow suit.
Instead of trying to post tweets a day, focus on creating one meaningful piece that drives conversions. Your social media should have a purpose: show yourself as a thought leader in the industry by sharing ever-current content on industry news, as well as pushing the thought leadership content your organization creates. This takes people to your website, to a landing page, to fill out a form and… you get the idea. Related: tips to increase awareness with social media marketing Remember that video content is king With the emergence of.
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