|
|
The advertiser must monitor this score which is directly linked to the CTR. Google created the Quality Score to allow better ads to obtain better visibility while also taking advantage of a lower price. The advertiser, therefore, in order to optimize the quality score, must try to improve their adverts, in order to also encourage an increase in CTR. An opportunity not always fully exploited by advertisers is represented by extensions. of the sidebar because they can now be used for all the ads on the Google page. It therefore becomes vitally important to optimize callout extensions, which allow you to insert additional descriptive text into the standard text ad.
Another very interesting extension is the location extension which allows you to add WhatsApp Number List geographical information to text ads. Finally, we mention the sitelink extensions which serve to indicate a link to be added in the standard text ad. For each type of extension there are requirements to meet, requirements that are suggested directly by Google. Generally speaking, we can say that the best positions, after the change imposed by Google regarding the right sidebar, are the third and fourth because they do not have a very high cost per click but, at the same time, guarantee good visibility.
Advertisers, therefore, should set up their campaigns trying to reach these positions. In order to achieve this objective, it remains essential to make the best use of the various tools that Google makes available to advertisers as well as constantly monitor the progress of an advertising campaign. It is the best way to deal with any emergencies and obtain the desired results. Previous Following The ideal partner for positioningSTRATEGIES April 26, 2016 admin Blog News Wedding photographers are among the professionals in the photography sector who feel the crisis least.
|
|
發表於 12:18:11