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It is important to identify values important to the brand. These may include aspects such as: ethics, innovation, sustainable development, product quality, customer service. Understanding your brand's core values allows you to focus on them when developing your marketing strategy. Brand archetype Another element analyzed as part of strategic marketing intelligence is the brand archetype. It is a symbolic pattern that represents the main features and values of the brand. It can be an archetype of a hero, a sage, a funny jester, a companion, or any other archetype that best suits the character of your brand. Understanding the brand archetype helps build a consistent image and communicate with customers.
Marketing activities During the strategic interview, previous marketing activities undertaken by the brand are also analyzed. This includes assessing the effectiveness of various advertising campaigns , social media activities , SEO strategies , events Algeria WhatsApp Number and loyalty programs . Examining the effectiveness of current marketing activities provides valuable information about what has brought good results and what may require improvement. You will find more on this topic in the interview : the art of communication in practice! Marketing strategic intelligence is a process that allows you to deepen your knowledge about the brand and its environment. Thanks to detailed analyzes of the brand value, archetype and current marketing activities, you can create a personalized marketing strategy tailored to the unique features of the brand.
This is a key step in building effective cooperation with a marketing agency because it allows you to understand the brand and act effectively on its behalf. How to conduct a strategic marketing interview? Preparation for a marketing strategic interview: Defining goals Define clear goals you want to achieve with the interview. This may be learning about customer expectations, identifying weak points of the current strategy, or understanding customer preferences and opinions. Selection of questions Choose the right questions that will allow you to deepen your knowledge about the brand. This most often includes questions about business goals, competition, target .
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