For this several parameters must be taken into account

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Adapting your site to mobile devices is therefore essential to increase your conversion opportunities. increase your B2B customer acquisition in digital marketing 2. Distribute targeted, relevant and quality content Optimizing a website for conversion is not limited to technical or ergonomic elements. A high-performance site attracting quality visitors will only be able to fully exploit its potential with qualitative and well-targeted content .

Definition Phone Number Data of personas Who are your typical customers? What are their pains? What need(s) do your products/services meet? To increase your chances of generating online conversions, you must clearly identify the target(s) to whom you are addressing your content . Adaptation of content to the purchasing journey Each Internet user does not have the same knowledge of your offer or the issues associated with it.




In order to capture the attention of all of your visitors, it is important to produce content adapted to these different maturity levels. In B2B, there are three main categories of content: “Discovery” content : here, the visitor has identified a problem or an opportunity and carried out research to formalize their need.