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Be created. What type of content does my buyer persona usually consume? What means am I going to use for its dissemination? Who will benefit from this content? What do I expect to get for x amount of resources I'm using to create it? These questions can give meaning to consolidating a content plan. Lack of order in ideas and processes Sometimes not having a plan can make us feel that the things we did do not have a logical order, that we are improvising too much or that things are being done simply to fulfill our duty. How to avoid it? To reach an objective, it is necessary to establish processes that define a logical sequence to follow so that, in this way, the team works in an orderly manner in the creation of content. Tools such as an editorial calendar, a social media post scheduler, and group project managers - such as
Asana or Trello - can be quite useful to closely monitor the Chinese Australia Phone Number List process and its progress in relation to the goal. Poorly structured goals This can be a cause of frustration in a team that feels that the goals are out of date and that there is no realistic projection to achieve the results or that they do not make any sense according to the content they are creating. ADVERTISEMENT How to avoid it? Promotes joint work of the content creation and sales teams. This can adjust the expectations of the sales team to the results expected with the contents, for this it is necessary to understand what type of product or service we offer and the time of the sales cycle
. What do we conclude from the topic? The strategic objectives of the business should always be associated with the objectives of the Content Marketing strategy, this way the plan will make much more sense. Every strategy involves an investment, and lack of planning can be expensive or give you a very low return on the content created. Content Marketing is no stranger to this, which makes a good content plan a priority. When we create content we must always take into account what objective we want to achieve and how our content complements each other, in order to offer an experience and a process to the reader that helps them make a
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發表於 16:04:12