This type of strategy is completely

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Mass marketing emphasizes sales, products that meet the needs of a large number of customers and average prices. Differentiation:different from the mass strategy. Instead of not dividing the market, the differentiation strategy pays special attention to market segmentation and focuses on researching each segment. When researching, the market will fluctuate in each stage and for each stage, businesses must apply different, separate specific strategies. Focused segmentation: This strategy focuses on a single market segment . This strategy allows a company to invest more time, energy and resources in a specific market, thereby quickly gaining a foothold in that market segment.


Brand Positioning This marketing strategy includes determining consumer perceptions of the Email Data brand. Along with that are the company's characteristics that are oriented towards building customer awareness. Location marketing includes: Benefits: Based on the benefits the services and products bring to customers. Category: You can understand it as determining the leading position in a certain field. Price, quality: Positioning on service/product quality comes with different pricing. Application: How to use or apply the service according to its own operating method. Attributes: That is, locating characteristic attributes. Competitors: Positioning through the process of comparing competitors' services is a classic marketing strategy. Product marketing strategy This strategy is formed based on the mixed marketing strategy (Marketing 4P). This means using significant influence to achieve the commercial goals the company is aiming for.



This strategy includes: Product: Analysis of the advantages and disadvantages of products in the business, competitive advantages and functions of services in the market. Price: Analyze competitors' product prices and provide appropriate pricing for the services the business provides. Place: Build and develop distribution channels for services and products. At the same time, identify main distribution channels as well as promote product distribution. Promotion: These are sales promotion activities and service marketing strategies through both digital and traditional marketing channels.