Google rankings as well as audience

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With the beginning of this relationship, the entire online audience strategy for business partners was built from scratch: the creation of the blog became a pillar for rebuilding communication, in addition to social networks. The highlight of this process for Leandro was the speed with which the plan was created and executed. From the first mapping step to the beginning of content production and distribution for entrepreneurs, it took only two months. See an example of action taken with the iFood blog for Partners as a center for information and engagement with the platform.

We launched some promotions throughout 2022, such as the Pizza Day promotion. The best evaluated pizzerias on Pizza Day received an iFood recognition award. The blog was the channel we used to publicize, present the promotion, pass on the rules, directions and where we would announce the France Phone Number Data winners afterwards.” Leandro continues talking about the versatility and efficiency of this type of communication: “There are so many features and possibilities within the blog that the internal team started to buy the idea and understand the opportunities. We managed to serve different internal customers with this channel in a very practical way”.



The leader also highlighted the use of Stage, Rock Content’s platform for hosting and managing blogs made entirely in WordPress, as crucial for the management and performance of the blog as a whole. “Even when we have a bigger peak, a campaign, CRM communication triggered — actions that bring more traffic — Stage is stable.” And the results? Well, they surprised even the iFood team itself, both in volume. Audience results with online content In addition to Rock Content’s planning and production structure, the results relate closely to the iFood team’s perception of the demand for this type of content online. It was the perfect union between the managers’ market vision and the production expertise that delivers relevant, useful and impactful material to partners in their results.